Marketing & Sales Strategies & Results

Marketing:

Jasper creates, develops and implements marketing plans, promotional strategies and public information plans for businesses and community organizations. His professional experience includes advertising, professional sales, printing production, graphics coordination, public relations, media research, market research, web site development and sales training.

Earned Media:

No media or public relations strategy is free. Rather, PR is earned through better copy, better positioning, better media relations and a better pressroom on your web site. Whether you need to update your biography, set up a pubic information program (non-profit or agency) or create a public relations plan, Jasper and the FCMS team can help.

Social Media:

The ways that your company or branding messages are delivered are changing. While your content or message (your MfS Copy Platform) is still essential, how it is delivered to your customer or audience is radically changing. E-communications channels (Internet) and E-network channels (social media such as Linked In® www.linkedin.com ) are replacing traditional newsprint and broadcast radio. A web site is essential and a presence in social media is critical. Our FCMS team can advise, assist and help you to resource your virtual marketing presence.

Sales Training:

The FCMS team delivers and coaches businesses and enterprises, using high impact FCMS sales training for professionals, sales representatives and front line staff. Using field-tested models, Jasper and the FCMS sales trainers can assist your company in improving your sales team capacity, skills and selling abilities. FCMS has teamed with Engage Your Marketing (Nancy Wharton & Jasper Welch) to deliver targeted EYM high impact programs in sales training and personal selling. www.engageyourmarketing.com

Strategies for effective marketing and sales:

A good marketing strategy takes you in the right direction. A good tactic (assuming a good strategy) is doing the right thing in the right place. Too often companies get bogged down in tactics and they lack a good strategy. Using Marketing for Smarties™ www.marketingforsmarties.com, a field tested 14-step marketing approach that has proven results; Jasper and the Engage Your Marketing team will create your company marketing strategy on target, on time and on budget.

Customer Satisfaction:

All companies have a level of customer service, ranging from just scraping by to exceptional. Only when you monitor and measure customer satisfaction can you are in touch your customers experience. In a competitive marketplace, companies and organizations focused on customer satisfaction metrics will achieve better customer service and business results. FCMS teams with Wharton-Dixon (Nancy Wharton & Jan Dixon) to offer field-tested customer service assessments and training designed to motivate your work teams to inspire customer delight. www.whartondixon.com

Marketing support and resources:

Jasper has over 30 years in marketing, sales and advertising, including running a printing company (former President of Basin Printing in Durango) and running the Southwestern Water Conservation District Water Information Program. These direct marketing management experiences and many client marketing support projects give Jasper a unique perspective to bring to your next marketing project or goal. Combined with the resources of Engage Your Marketing and Wharton Dixon, the FCMS professional team will develop a marketing strategy and supporting tactics that will get your organization results.

Give us a call at 970-259-1000 or drop Jasper an e-mail.

Let’s have a conversation about your brand, your marketing, your goals, and your sales vision. From marketing plans, branding development, media relations, Marketing for Smarties, marketing budgets to sales training, the team at Four Corners Management Services can provide the marketing and sales support you need. Starting with a courtesy initial visit, Jasper and the FCMS resource team will get your marketing moving forward and getting results.